Avenues Unlimited Counseling Center Founder Retiring after 50 Year Career Helping Individuals and Families Heal

Eric Baker, Sr., founder of Avenues Unlimited Counseling, will retire on July 15, 2021 after 50 years years as a social worker and leading therapist in the Louisville area.  Baker, Sr. founded Avenues Unlimited Counseling Center 40 years ago in an effort to provide the Louisville community with highly effective, transformational individual and group counseling services.  

“When I established Avenues Unlimited Counseling Center, my desire was  to provide a welcoming atmosphere with a multidisciplinary and highly skilled staff. The center would serve those of any gender, race, sexual preference and age. What I see now in Avenues Unlimited Counseling Center is the fulfillment of this dream.”

In 2019, Eric Sr. transferred management and ownership of Avenues Unlimited Counseling Center to Eric Baker, Jr., at which time the practice expanded to its current Mellwood Avenue location.  Baker, Jr. began working for Avenues Unlimited as a therapist in 2009 and began succession planning with Eric. Sr. in 2018.  Baker, Jr. will continue leading the practice after Baker, Sr.’s retirement in July.

“I am honored to continue my father’s legacy as both a therapist and owner/manager of the practice.  We share a vision of expanding access to excellent clinical care to individuals, families and our community, and I am confident that through the mentorship he has provided through the years and the amazing team we have built, Avenues will continue to deliver on this vision for decades to come.”

“I have total confidence in Eric Baker Jr’s leadership, and am proud of the work he has already done to expand the practice over the last 2.5 years.  I believe Avenues is now one of the top regional providers of clinical therapy, and under Eric Jr’s leadership, the practice will continue its total dedication to knowledge, growth and compassion for the benefit of all.”

Eric Baker, Sr. looks forward to retirement and spending more time with his family, exploring meditation, and continuing pursuit of his interests in photography and travel.  

“While I look forward to the new opportunities that retirement brings, this moment is truly bittersweet.  I regard my career and work in creating Avenues Unlimited Counseling Center as my ministry.  I care deeply about each client I have worked with, and have been honored and humbled for clients to share with me their most difficult life situations.  It has been incredibly rewarding to see people come to an understanding of what drives their behaviors and transcend them in order to no longer be held back to their full potential.”